Website + Brand Voice Strategy
Intro para goes here…
Client: Robert Adams / Handbalance Physio
Role: Web Designer, Copywriter, Strategist
Industry: Fitness, Health & Wellness
Tools Used: Squarespace, Adobe Photoshop, Illustrator, Canva
What I Did
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Messaging Guide & Process
Here’s a peek at what a Messaging Guide looks like for my clients like Robert.
My Messaging Guides use the insights we uncover in an audit to craft the building blocks for messaging that showcases the client’s unique value proposition and connects with their audience(s).
Here you’ll find:
Unique Value Proposition
Audience Breakdown
Tone of Voice Guide
Key SEO Language
Social Profile Bios & Content Theme Ideas
Website Redesign & Copywriting
Design Process:
Typically I present 2-3 visual directions and we narrow down the overall visual direction.
