Full-Stack Creative & Marketing Partnership
When we started working together, Ape Co didn’t have a website that truly captured the spirit and value of the community-building movement practice they have built over 10+ years. Systems were ad hoc, and there was no marketing strategy.
Over 3+ years of partnership, we’ve welcomed new students into the space, brought on-demand courses to life, and created systems that work better for everyone.
Client: Ape Co Movement School
Role: Full-Stack Marketer, Designer, Copywriter, Strategist
Industry: Fitness, Health & Wellness
Tools Used: Squarespace, GoHiLevel, Thrivecart, MarianaTek, Adobe Illustrator, After Effects, Canva
What I Did
Brand Strategy & Voice: Transformed insider language into approachable messaging that welcomed newcomers
Website Redesign: Built a new website from the ground up including: design, copy, and customer journey
Digital Campaigns & Products: Created and managed email campaigns, online courses, and paid social content
Strategic Support: Answered and solved those burning questions many small business owners spend too much time on
Website Redesign
Before:
Social Campaigns & content
Our paid and organic social campaigns helped sell out special events and bring in new students every month for Foundations cohorts.
This Fall Movement Event Reel is still Ape Co’s top-performing piece of content, and the event was sold out!