Email Copywriting + Tech Operations Support
Created an email newsletter that connects authentically with the right audience
Crafted a sales email sequence to convert clients without feeling “sales-y”
Answered and solved those burning strategy and tech support questions many coaches get stuck on
Client: Ki Coaching, Career Coach
Role: Copywriter, Strategist, Tech Ops
Tools Used: Kajabi, Shopify, Calendly, Google Forms
Some Praise
Email Newsletter Copywriting
Crafted weekly email newsletter content that was authentic, engaging and informative to keep prospective and current clients engaged. Client conversions, open/click through rates and email newsletter subscription engagement improved.
SELECT EMAIL HIGHLIGHTS
Subject: How to Write a Resume That Gets Read (and Remembered)
Subject: When the Finish Line Feels Out of Reach
Subject: If Work Is Draining You, This Might Be Why…
Sales Email Sequence
We created an authentic but powerful email sequence that prospective clients received after an initial consult call with Ki, over the course of a few weeks. These emails combined Ki’s personal narratives and insights, as well as client testimonials. Client conversions and email newsletter subscription engagement improved.
EMAIL 1
Subject: You don't have to do it alone…
EMAIL 2
Subject: Imagine getting out of bed excited to go to work…
EMAIL 3
Subject: Your next role is calling…
Operations Strategy & Tech Solutions
What I Worked On
Strategy: Advised and consulted on marketing/operations strategy, answering those burning questions like, "Should this be one email or two?” OR “Would it be best to focus on a sale or referral campaign?”
Scheduling Tools: Researching & advising on the best scheduling tool solution for consultation and client calls (Acuity, Calendly, etc.)
Client Onboarding: Designing client onboarding experience to make the process more seamless using Calendly and Google Form
Kajabi Management: Creating workable and easy-to-use templates for weekly marketing emails
Customer Experience Copy: Crafted easy-to-understand language templates to send to clients to advise on FAQ and submitting payments through Zelle
Cost Comparison Research: Comparing costs and benefits of Shopify and Kajabi storefronts for the most seamless payment experience
How-To Tutorials: Created clear and concise how-to content for tech questions
