Career Happy Course
Role: Designer, Copywriter, Lead Instructor, SME
Company: Career Happy
Medium: Live Instructor-Led Course, Worksheets
Tools Used: Google Slides, Adobe InDesign
In the wake of the pandemic, Career Happy created a 7-week course to meet the needs of clients who were seeking career coaching & trusted industry knowledge to get their next gig successfully. I researched, wrote, designed and co-facilitated this 7-week live course for two cohorts of 10-12 participants each. Participants were seeking vetted expertise on how to best get their next role in the advertising industry.
We created a course that highlighted a step-by-step process focused on topics such as: personal branding, job search strategy, portfolio development, LinkedIn/resume optimization, networking & relationship building and interview best practices. In addition, based on feedback from each group we created accountability partners and community connection & portfolio review nights to support a sense of community and accountability among participants, many of whom still keep in touch years later.
Process:
Collected qualitative insights from prospective 1:1 client questionnaires, interviews and survey feedback from 3-4 live workshops to determine what topics would be most helpful to cover for career transitioners
Drafted content outline and slides in collaboration with other SMEs
Created several iterations to optimize the content and time management
Shared surveys with participants after the course to gauge the course’s success
Results: Participants were able to secure full-time, freelance and part-time work during a challenging hiring market. Participants noted feeling more confident, supported and motivated in their job search. Participants gained new connections and contacts as well as greater clarity on what they wanted next in their career journey. Career Happy received an influx of 1:1 coaching clients including participants who wanted to go deeper and receive bespoke, individual support.
Selected Course Modules and Worksheets
MODULE 1: INTRO + PERSONAL BRAND
MODULE 1: Worksheets & Handouts
PARTICIPANT FEEDBACK
“Before Career Happy, I felt very lost in this sea of sameness regarding career guidance and how to structure a resume/book...Getting to work with Kathryn, Hillary, and Leslie has been nothing but amazing. Their honest, level-headed insight into how recruitment and the process work from the other end was beyond what I needed.
Within 1 month, I felt so much clarity about who I was as a creator and person. It gave me the language to articulate my story… and I was armed with a resume and portfolio that are focused and sharp. So much so that I was able to leverage offers from 4 different agencies, 2 being large ones that I was never expecting to have conversations with! ”
MODULE 3: PORTFOLIO OPTIMIZATION